Deltiodogy, or the collecting and studying of postcards is one of the
most popular hobbies in the world. From the beginning of its existence the postcard was a collectable item, as it
is small, cheap and readily available, thus lending itself to different
collecting strategies. From the start of the postcards creation in 1902 artists have gathered picture
postcards for inspiration. Many artists, such as Susan Hiller, Richard Hamilton and Joseph Beuys (to name
but a few) have used the postcard in their work in a variety of forms, ranging
from specially designed multiples, to interventions into existing cards.
I have been interested in postcards for a number of years, although for
a time I did not think of them as being important to my practice. I have always
collected postcards and I am drawn to them because of their personal and
intimate nature, a stark contrast to manner of communicating via the internet.
In the small postcard sized paintings I have ended up creating in the last year
of the MA, their size helps to recreate the intimacy of the postcard. The artist,
Roxy Walsh has spoken of a similar love of handwritten letters and postcards
and how they also influenced her into producing series of small, intimate
paintings.
My interested in postcards and
seeing it as a art form in its own right began in late 2009 where I began a
mail art project on the theme of ‘Phobias’. I decided on the theme as I thought
it was a topic broad enough to interest most mail art artists, friends and
family. I publicised the project with a blog and on the ‘International Collection
of Mail Artists’ website. I received over eighty postcards, and the collection
was exhibited at the National Centre of Art and Design in Lincoln in early
2012.
(Detail from the Phobia exhibiton at the National Centre of Art and Design)
I displayed the collection in a
critique in the March of 2011. I received generally positive feedback from this
session, in particular from the visiting artist Mark Dean, who liked the link
he saw between my interest in collections and categorising and in my background
in Archaeology. Despite this feedback I did not know how I could pair this interest with my
painting practice, or with my interest in exploring the theme of women and
madness within art.
Whilst working on the ‘Phobias’
mail art project it was the accumulation and then the final collection of the
postcards and the grouping and organising of that final collection that I
enjoyed, more than the individual works themselves. It was the notion, as with
many collections that the whole was worth more than the sum of the parts.
Although it took months for me to realise, my interest in collections and more
particularly postcards, and my interest in painting the natural conclusion to
this was by painting postcard sized paintings. In turn I believed my paintings
were interesting alone, but they became even more interesting if I created a
number of them. There were no
restrictions to how many I could paint, apart from my budget into the cost of
materials.
My interest in postcard sized work and in collections also extended into
organising a fundraising exhibition for the MA Fine Art show which was held at
Motorcade/FlashParade gallery in Bedminster. For the fundraiser I asked artists
of all disciplines to donate a postcard sized piece of work with their name
hidden on the back which was then sold at a set price. The exhibition generated over one hundred and
seventy postcards being donated. The art works were all made from different
mediums; some were intricate in design, others seemingly simple. For me, my
interest extended beyond the exhibition itself, but also from the act of the
artists sending the works through the postal system, and my excitement in
receiving them. I, in turn was happy to donate postcard sized work for other
artists fundraising events, including an online auction at the University of
Lincoln, and another auction at Transition Gallery, London. I enjoy the act of
reprocity and exchange that artists postcards have.
(Installation view of 'Six by Four' at Motorcade/FlashParade gallery)